08.26.24

The Telegram Founder Is Arrested, should others follow?

BY Wesley Diphoko 2 MINUTE READ

Leading technology platforms will no longer be the same after the arrest of Pavel Durov the founder of Telegram app, the messaging platform. According to news reports he was arrested for lack of moderating the platform. The app he founded is accused of failure to cooperate with law enforcement over drug trafficking, child sexual content and fraud or crimes committed by users of the platform.

His arrest has sent shockwaves across the technology sector. Some have condemned it as a form of censorship. Although details of this arrest are not completely clear, it signals something that should be of great concern to all in the technology sector.

In the past, technology platforms have been accused of aiding criminal behaviour.

The Wall Street Journal (WSJ) once reported that it had conducted an investigation into child pornography on Meta-owned Instagram in collaboration with researchers at Stanford and the University of Massachusetts Amherst. “Pedophiles have long used the internet, but unlike the forums and file-transfer services that cater to people who have interest in illicit content, Instagram doesn’t merely host these activities. Its algorithms promote them,” the WSJl reported.

In response the Meta owned Instagram responded by saying the company is “continuously exploring ways to actively defend against this behaviour, and we set up an internal task force to investigate these claims and immediately address them.” Meta acknowledged that the company in some cases received reports of child sexual abuse and failed to act on them, citing a software error that prevented them from being processed (which Meta said has since been fixed). In addition, “we provided updated guidance to our content reviewers to more easily identify and remove predatory accounts,” the company representative indicated.

No one was arrested for such crimes that may have occurred within the Meta owned platform.

We know that founders and leaders of some of the leading technology platforms have been hauled in front of the US Congress for terrible things that may have happened on their platforms. So far, all of them have been left unscathed.

This decision by the French law enforcement authorities is significant for the technology industry. Will it set a precedent for dealing with technology platform founders? Who will be next? It is my hope that it won’t lead further arrests as this is probably not the ideal approach to address challenges with issues on technology platforms. If a founder is arrested for something done by users on the platform, what will stop authorities from arresting founders of other websites or apps for something done by users. Would it be fair to arrest the Uber CEO for something done by a driver? What seems to be missing are proper safeguards across platforms. Such a challenge requires new governance systems across the sector. Arresting one founder will not solve the broader online platforms challenge. Such governance systems should operate globally.

The arrest of Pavel Durov should be a matter of great concern for leaders across the world. How will it impact investigative journalism? Will it expose sources that were using it for safety? All of these questions and more should be considered and trigger an industry solution framework to avoid a similar action.

There has never been a better time to establish a governance body to oversee tech platforms as well as terms of reference to manage complex matters of online governance. Telegram is an important platform, it is used for good and some may have used it for bad things. May the arrest of its founder not bring an end to the creation of great platforms that are making a difference in society.

08.19.24

Who Are the People (FOUNDERS) behind Technology and Innovative Companies?

BY Wesley Diphoko 3 MINUTE READ

There’s no denying that technology dominates most of our lives. Just about everything we do in public, private entities and at personal level utilities technology. Little is known however about the people behind these technology companies. In the interest of creating more awareness about founders of innovation and technology companies I’ve been speaking with people behind these companies to understand them better. It is clear to me that they are inspirational and I hope they will also inspire you.

The founder of Y Combinator, Paul Graham, was once asked to write about the qualities his technology accelerator startup and venture capital firm looks for in the startup technology founders it supports. He highlighted five key traits: determination; flexibility; imagination; naughtiness; and friendship. What matters most, he indicated, was determination, which he ranked as more important than high intelligence. Provided you were over a certain level of intelligence, “what matters most isdetermination”. In this regard, he noted that founders will hit a lot of obstacles and cannot be the kind of people who are easily demoralised. A founder, he wrote, also had to be flexible. The world of Technology startups was an unpredictable one and a founder had to be able to modify their dreams and ideas on the fly. On imagination, he said a founder had to be a little crazy and come up with novel and surprising ideas. Because if the ideas were obvious, someone else would already have implemented them. Graham also believes a founder needs to be a little piratical and naughty – someone who delights in breaking rules, but not the rules that matter. On friendship, he said it was hard to start a startup with just one founder. Most of the successful ones have two or three founders, though the relationship between them had to be strong; they must genuinely like one another and work well together. I’ve seen all of five of these qualities among the founders we’ve covered in the upcoming issue of FastCompany (SA) magazine.

This is important because as trust in politicians and other chiefs diminishes, society is looking for leaders who can make a difference. This search for solution-makers has inspired the upcoming edition.. There’s little doubt that the current generation is placing its trust in technology founders. In the process of compiling the upcoming issue, I’ve spoken to a number of them in an effort to discover what they do when it comes to developing institutions that are solving some of our most pressing problems. While many founders are admittedly imperfect and have flaws, they are also inspirational. Many of them experience difficult challenges, yet they somehow find creative solutions that all of us can apply in our business and professional journey. One such founder is Prof. Eldrid Jordaan, the founder of Suppple and former CEO of GovChat.

I’ve observed Prof Jordaan since his time as the board member of what was once the leading social network in Africa, Mxit. There he formed a critical role in enabling the platform to respond to government requirements. Thereafter he formed GovChat, an entity that enabled the South African government to deliver services when it was not easy to do so. During this time he was facing a major battle with a global tech giant Meta (parent company of Facebook, WhatsApp and Instagram).

Recently he formed another technology startup that is already listed on the Luxembourg Stock. The company has already developed solutions that are enabling governments to use Artificial intelligence (AI) and health entities to benefit from latest technology advancements. More on this founder can be found on FastCompany (SA) website and later on the print edition.

The upcoming issue will feature more founders. These inspiring stories of local founders are designed to inspire more founders to emerge. More founders are invited to share their stories with FastCompany (SA) to be documented for future generations to be inspired.

08.12.24

SportTech: Should athletes use tech to improve their performance?

BY Wesley Diphoko 2 MINUTE READ

As the Olympics draw to an end, South Africans will forever remember Akane Simbine the most. In him many will celebrate the triumphs and the potential. The moment that almost got him the medal will keep him in memories long after the Olympics 2024. Many will wonder what if he had one small advantage. I wondered, what if he had a super shoe that could have given him an added advantage. We now know that some athletes have used super shoes at least in some races.

Super shoes often include PEBA (polyether block amide) foam, a bouncier, lighter foam with a better energy return. Shoes with PEBA foam blends can sometimes feel like they’re propelling you forward. Leading sport brands have released super shoes.

​​Nike released the first carbon plate shoe, the Vaporfly 4%, in 2017, it was arguably the biggest breakthrough in distance-running technology since the waffle racers that helped launch the brand in the ’70s. With its high foam stacks and a carbon-fiber plate running through the midsole, the Vaporfly promised runners a 4% increase in performance over regular running shoes, reported the New York Times.

Supershoes boast a variety of features designed to lower the energetic cost of running, allowing athletes to go faster and help them endure the strain of a long-distance race.The most crucial feature are foams that are used to construct parts of the sole. These absorb the impact of the foot and return energy from each foot strike back to the runner. Some use other features, like the orange “air pod” in the Nike Alphafly 3 , for an added bounce. These rigid parts and foams are combined with wafer-thin mesh uppers to create shoes that are increasingly ultralight: the Adidas Adizero Adios Pro Evo 1 (top), released in 2023, weighs just 4.9 ounces (measured in the men’s size 9). Lighter shoes also reduce the energy expended with each stride—enabling runners to move at a given pace with less effort. In the sports sector there’s a major debate about the use of super shoes.

Some have argued that they’ve changed the sport. Some claim that it has become hard to compare new records fairly with old ones and that the steady stream of footwear innovation has brought unending speculation over which brand’s shoes are best, and critics say that places too much emphasis on gear at the expense of runners’ ability. The MIT Review has indicated that laboratory research also suggests that some runners get a greater boost from the technology than others, depending on their biomechanics. It also indicates that Ross Tucker, a South African sports scientist and outspoken supershoe critic, has argued that these differences make it effectively impossible to “evaluate performances between different athletes independent of this nagging doubt over what the shoes do.” I believe that athletes should adopt technology to boost their performance. It is one thing to rely on natural abilities when everyone is backed by natural abilities but something elese when others are using technology to gain an advantage. To level the playing field there’s a need to accept the technology reality and to use it to one’s advantage. This is true of life in general. Competition on any aspect of life will fuelled by technology. The more we resist adoption of technology more we will lose by a small margin. It is my hope that going forwar sport will empower athletes with all the tech they need. We all need to find ways of using technology effectively to gain an advantage.

07.29.24

Esports Games are coming, will we be ready?

BY Wesley Diphoko 3 MINUTE READ

When the Olympics 2024 commenced last week there was one thing missing, the electronic sports (Esports). They are a form of competition that uses video games.

Esports often takes the form of organised, multiplayer video game competitions, particularly between professional players, played individually or as teams

There’s already a community of active Esports players in South Africa and across the world. History was made last week when the International Olympic Committee (IOC) decided to create Olympic Esports Games. The first edition will be held in 2025 in the Kingdom of Saudi Arabia. The 142nd IOC Session in Paris endorsed the proposal by the IOC Executive Board (EB) unanimously. For the organisation of the Games, the IOC has partnered with the National Olympic Committee (NOC) of Saudi Arabia for 12 years. This comes after an organisation of the Olympic Esports Week in Singapore in 2023. As a result of the success of this event, the IOC President asked the IOC Esports Commission at the 141st IOC Session in Mumbai, India, in October 2023 to study the creation of the Olympic Esports Games. The Commission, under the leadership of IOC Member David Lappartient, devised a project which addresses the interest of the esports community while respecting the Olympic values. This is a good move by IOC leaders which should be embraced by all.

Lately, we’ve seen a backlash against gaming by parents who misunderstood this new trend in sports. While the concern about the negative impact of video games is understandable, little has been done to assist young people to be balanced.

Recently, I have noted that when it comes to the impact of technology on society there’s little scientifically proven information about its impact. It has also been noted that there’s a tendency to focus on negative aspects of its impact. Here’s an example: Recently, academics from the Stellenbosch University have indicated that although there’s a slight yet meaningful positive link between anxiety and depression in adolescents and the time they spent on social media as well as their engagement on different platforms, the jury is still out on whether social media is to blame for the current mental health crisis among young people. In a study published recently in the medical journal JAMA Pediatrics, researchers from Cambridge University and Stellenbosch University (SU) cautioned against making reliable conclusions about the relationship between social media use and mental health.

Although this study has not necessarily focused on video games it does illustrate the need to avoid assumptions about new technologies and their impact on societies.

The reality is that anything that we use has negative and positive consequences which highlights the need to advocate for balance. The recent decision by the IOC committee should be considered when deciding the extent to which young people can use mobile phones. It should be considered especially by entities that are planning bans on mobile phones amongst young people. It is my view that instead of a complete ban there’s a need for better managed use of such devices to avoid limiting young people.

As Olympics of the future will include Esports (gaming) the time is now to get all schools to introduce young people to gaming. There’s no doubt in mind there’s a bright future for gamers. In addition to just Esports, there’s a need to also focus on game design and development. A combination of Esports and Game design could be a future career. When we take away devices from young people we may be limiting their chances of widening their horizons. There’s now a need for local sports businesses and organisations to consider the meaning of Esports and how they can also participate. According to Statista, the Esports market worldwide is projected to reach a revenue of US$4.3bn in 2024. This is expected to show an annual growth rate (CAGR 2024-2028) of 7.10%, resulting in a projected market volume of US$5.7bn by 2028. There’s no better time to get involved while avoiding the bad elements of eSports industry.

07.22.24

When Systems Fail, We should take note and learn

BY Wesley Diphoko 2 MINUTE READ

Computer users recently experienced what could be described as an important warning for the digital world. For some it manifested in the form of a blue screen (also known as Blue Screen of Death) which stopped from working. For some it was cancelled flights and inability to access important information to carry out work. Essentially, the global community experienced what it feels like when systems fail. What happened and what can we learn from the failure of systems?

A cybersecurity firm CrowdStrike, a Texas company, that specialises in protecting corporate clients from cyberthreats pushed out an automatic update to its security software on its clients’ machines.

Unfortunately, the update inadvertently contained a bug that forced machines that received it to crash, resulting in the Blue Screen of Death, the screen that appears on a Windows PC when there has been a critical error in the software. Due to this bug and its resulting system crashes, services that rely on these computers were also down across the world. This incident perfectly illustrated what happens when society places its reliance on technology for its operations. It also illustrated the extent to which most businesses rely on dominant technology companies for their functions. This outage was not the result of a flaw in Windows itself. Rather, it was a flaw with Windows security software provided by the independent cybersecurity company CrowdStrike. Because of this, only PCs running the impacted CrowdStrike software were affected, and not every Windows PC across the world. CrowdStrike’s services are used by scores of Fortune 500 companies. These companies will probably evaluate their use of Crowdstrike, a company that was founded in 2011 and now with 8000 employees. If lawmakers are paying attention they will be emboldened to discourage monopolies.

The recent technology outage should inspire society to reflect about the use of technology and how it is used.

In most cases, when new technology is used, very few factor the possibility of outages. As we adopt technology for daily functions, there’s a need to also enable the ability to function manually without impacting productivity when systems fail.

More importantly, there’s a need to assess the impact of potential technology outages. Such an assessment process should pay attention to over reliance on dominant companies. The recent incident has shown that over reliance on a single entity can negatively impact society. This is more important now as we adopt artificial intelligences (AI). It would be a great error for most companies to rely heavily on dominant AI companies. The effects of reliance on a dominant AI company could be disastrous at a point at which AI is highly adopted. The more connected we are the more danger we are likely to have when something goes wrong. None of this should hamper innovation however there’s a need to begin a process of introducing responsible innovation. Now more than ever we should ask ourselves, what could go wrong? Failure to anticipate future negative consequences of using technology will cost us dearly. So far we have not seen much damage with the Crowdstrick incident, in future technology outages may affect our very lives. We should adopt future technology with caution and responsibly.

07.16.24

Meet Joshua Schulman, the new Burberry CEO

BY Wesley Diphoko 2 MINUTE READ

In little more than a decade, Burberry, the 170-year-old luxury fashion house, has cycled through four different CEOs in a bid to keep up with the industry’s ever-evolving demands. And as of this morning, a fifth contender is stepping up to the proverbial plate—effective immediately.

The new CEO, Joshua Schulman, is set to take over from Jonathan Akeroyd, whose tenure at the helm lasted just two years. The replacement appears to be part of an effort to rescue the company from dire financial straits: Alongside the new appointment, Burberry reported that first-quarter revenue was down 21%, with sales declining across all regions. Other luxury companies are experiencing their own money woes as the industry at large faces a slowdown.

Here’s what you need to know about Schulman as he gears up to make plaid hot again:

HE’S A SEASONED LEADER IN THE LUXURY INDUSTRY

Schulman, 52, has an extensive résumé that features key positions at a slate of other luxury brands, including Gucci, Coach, and Yves Saint Laurent. He headed the iconic pumps brand Jimmy Choo for five years and later worked as president of New York department store Bergdorf Goodman for another five.

HE’S FRESH OFF A SEVEN-MONTH STINT AT MICHAEL KORS

Schulman most recently served as CEO of Michael Kors from August 2021 to March 2022. He was even slated to take over its parent company, Capri Holdings, before abruptly stepping down.

HE’S REPLACING AKEROYD EFFECTIVE IMMEDIATELY

According to Burberry, Schulman will step in for Akeroyd right away “by mutual agreement with the board.” Prior to this role, Akeroyd led Versace as CEO for almost six years.

“Our first-quarter performance is disappointing,” chair Gerry Murphy told the Associated Press. “We moved quickly with our creative transition in a luxury market that is proving more challenging than expected.”

HE’S AN L.A. NATIVE

Schulman grew up in Los Angeles and later attended New York University and Parsons School of Design in New York. He’s currently in New York City, but will make his way to London to take over at Burberry, which is headquartered there.

FastCompany

07.15.24

We are in the Era of AI Hardware

BY Wesley Diphoko 3 MINUTE READ

There’s an AI race underway between technology companies. It started with AI software, however, now it’s about hardware. A major part of it is about which company will integrate Artificial Intelligence (AI) into its hardware products. It is for this reason that you’ve seen some launch AI smartphones, laptops and other hardware products. There’s even new companies that are developing special products for the AI era, think AI Pin and Rabbit R1s. In 2024, Apple and Samsung entered the AI hardware race. So far, it seems Samsung is leading the race. Earlier this year Samsung launched their AI phone, now the South Korean tech giant has launched a suite of AI powered products.

Last week, Samsung launched its first AI powered foldable phones, the Fold 6 and Flip 6. The AI functionality which stands out about the devices is the Interpreter mode which can be used when translating a conversation. The translating functionality has Conversation mode and Listening mode. The functionality lets the user run the microphone as someone talks in another language, and the user is able to see their speech translated as text on the screen. In addition to the foldable devices, Samsung also launched new Galaxy buds (earphones) which may take translation to another level. The earbuds have real-time translation via Samsung’s Interpreter mode. If these earbuds perform as intended they will enable you to easily communicate with people who speak other languages.

To enable its AI powers, Samsung has partnered with Google. This partnership allows Samsung to have access to Gemini. The Google AI technology,Gemini, enables Samsung’s devices to have direct access to Google’s best family of AI models on your phone so you can get help with writing, brainstorming, learning, and more. One such functionality that has now been enabled on Samsung devices will enable a user to conduct Circle to Search to get solutions to mathematical equations.

Once again Samsung is pursuing a new technology category with the Samsung Ring. The wearable is another tool that can be used to measure health and wellness status. Samsung launched the product earlier this year however now it highlighted another functionality for the wearable. The ring will look at your data and then recommend your readiness to take on the day based on factors like sleep quality and your recent activity levels. Samsung seems to be focusing a lot on health and wellness. The tech giant has introduced another watch, the Samsung Watch Ultra, for sport enthusiasts and adventurers. For the first time, it seems hardware products are getting a new life through AI integration. The latest products from Samsung are showing us what we are about to see from other manufacturers. If devices were dumb in the past they will now become smart on the basis of using AI to assist the user.

I was impressed by how the Fold 6 was able to enhance my simple drawing into an impressive artwork. As we adopt AI powered products consumers need to be aware that they will require more of their data. AI powered hardware will try to understand the user based on their input in order to assist further. Most tech companies have promised that they will do everything in their power to protect user data. If user data is protected, consumers lives will be transformed by AI powered hardware. We now know about Samsung’s approach to AI hardware, it will be interesting to see the AI hardware approach of other leading companies.

07.08.24

SA Health Tech needs to be overhauled

BY Wesley Diphoko 2 MINUTE READ

No one has ever imagined that someone could die due to a malfunctioning and compromised health technology system at one of South Africa’s health institutions. It seems such a scenario is possible now that there’s a security breach in SA’s key health entity.

South Africa’s National Health Laboratory Service (NHLS) has indicated that it is dealing with a ransomware attack that is affecting the dissemination of lab results. The NHLS runs 265 laboratories across South Africa that provides testing services for public healthcare facilities in the country’s nine provinces. The security breach has significantly affected the ability of health professionals to provide care.

What is disturbing is that South African health entities have been held ransom for days resulting in chaos across SA’s health institutions. How could such an important system fall into such a situation. The answer to this question is complicated and includes various factors. A key part of the cause has a lot to do with the poor state of technology in the South African public health sector. For many years technology has received limited attention even though it is becoming a critical part of providing health care.This incident should change the attitude towards technology in public health institutions. At the national level there’s a need to improve security systems. In addition to better systems there’s a need for capable technology professionals in South African health institutions. Chief Health Tech Officers need to form part of leading national health institutions.

In addition to these interventions. There’s a need to reconsider the centralisation of health technology systems. While the need for centralisation is understandable, it should not be done in such a way that a problem in one part leads to chaos everywhere. Some form of decentralisation should be enabled to counter cyber attacks such as these.

In addition to these interventions there’s a need to get the basics right. One such basic intervention is health data management. These are key if South Africa is to reap the benefits of Artificial Intelligences in health. This health systems breach should serve as a wakeup call to turn around the health sector.

The cost of establishing the fundamentals and ideal systems may be high but they are necessary. The cost of neglecting technology in the health sector is too high considering the impact on lives.

Technology cannot be wished away in health care. We will see more situations that requires the use of technology systems. If the technology skills and infrastructure is poor health systems will become a victim of hackers. Adding technology to the health sector should be accompanied by the right workforce and infrastructure.

South Africa is not the first to be hit by health technology attacks. The UK has been a victim before. SA will not be the last and such situation may come back to test the strength of health systems. Now is the time overhaul technology systems in health in preparation for a better health care future.

07.02.24

The Minister of Communications will need Tech and Innovation to save National Dinosaurs

BY Wesley Diphoko 2 MINUTE READ

The South African Communications Ministry for the first time is led by a young person in the form of Solly Malatsi. The youthful factor alone is enough to suggest that there’s change on its way for organisations such as the (1) SABC, (2) SA Post Office and (3) State Information Technology Agency (SITA). He will face tough issues that require maturity and leadership with youthful flair.

He will be faced with the challenge of taking the SABC to the future, something that requires a young leader with imagination. The SABC is a dinosaur that has remained with the same infrastructure that was developed during the old order. In recent years the entity has tried to introduce innovations such as the SABC Plus app however this is not enough to make the national broadcaster relevant for the future. Malatsi will have to turn SABC into a revenue generating digital platform of the future. In media, the SABC is probably one of the future entities with the muscle to create the most powerful digital giant in the African continent by just using technology and startup thinking.

The same can be said about the South African Post Office (Sapo). This critical entity is in ICU currently however it can still survive. A youthful mindset and leadership is exactly what the SA Post Office needs to create the Post Office of the future. This could include the development of a Digital South Africa that enables citizens to interact with government and businesses through the use of apps on their mobile devices. The Post Office could achieve this through the creation of the national app economy to enable access to government services. Malatsi has an opportunity of creating a completely different Post Office by leveraging the current infrastructure for citizens to access digital tools for communications and other critical services.

The digital transformation that can be enabled by the youthful leadership of Malatsi at SABC and the SA Post Office could be made possible by another entity under his wings, the State Information Technology Agency (SITA). The national technology infrastructure is managed by SITA and through it the Minister has the weapon to turn around not just the communication portfolio but the entire country. The databases of the country which could one day enable Artificial Intelligences for health, agriculture and other portfolios are managed by SITA.

This national technology giant (SITA) is the only one that could enable SABC and SA Post Office to become relevant entities in the future.

The Communications ministry under Malatsi can become the catalyst required by South Africa to survive. He must however be careful of touching Telkom which is one of the semi-government entities that is showing signs of survival. The ministry ought to be careful of taking the privatisation approach with entities such as the SABC and the Post Office. These are national assets that need to serve without creating a structure that will restrict access for all. SABC, SA Post Office and SITA can still survive with the right focus on technology and leadership that appreciates innovation.

In addition to SITA as an enabler, Malatsi has a capable technology startup ecosystem in South Africa that he can rely upon to turn around ailing entities that need technology boost. If he does, South Africa will become one of the most innovative countries in the continent by just infusing technology and innovation on current national entities that are in trouble right now. Malatsi can become the face of innovation in government if he focuses on the future.

06.19.24

Is Apple Intelligence – Just what the Doctor ordered?

BY Wesley Diphoko 2 MINUTE READ

Apple has finally,officially, entered the Artificial Intelligence (AI) race. Some of its upcoming products, Macs, iPhones will be filled with AI. The Apple version of AI will be transformative for Apple products. It will turn some of your Apple devices into assistants that manage your schedule, remind you, guide you and informs you through an upgraded version of Siri.

Apple promised to deliver its AI features wrapped in privacy to safeguard your data.

This however has not convinced some who care about AI. One non believer is Elon Musk. After AI announcements by Apple, Musk took to X (Twitter) to express his displeasure. Musk claimed that Open AI powered AI for Apple is a recipe for opening up Apple users to data merchants. Elon Musk may be on point here. Many will remember that Open AI has been accused by some, including publishers, of using their content to train their systems and provision itt in the form of answers for ChatGPT. What will stop Open AI from treating Apple users fairly? It remains to be seen how the Apple relationship with OpenAI will unfold.

This move by Apple is deeply concerning for a number of reasons. In the past, we’ve been accustomed to Apple products that keep everything Apple. Other software solutions were only entertained at a surface level. For this reason users have trusted Apple privacy. One wonders to what extent will Apple deliver on its privacy promises when other AI companies will have backdoor access to the Apple products.

It has to be emphasised that Apple has been a leader in privacy protections and it promises to do so even with this AI move. At the same time, users will have to understand that some AI solutions are still at an experimental stage. Rules of engagement are still being developed. In the process of deploying solutions, tech companies will make mistakes. In future, I will not be surprised when they are fined for some of their actions. It’s safe to say users will have to tread carefully. AI will deliver major benefits, at the same time it will surprise us in many ways that we have not imagined. We all have to open our eyes as we use these tools. It won’t be easy. It may be necessary to choose different brands as most trusted brands are beginning to lose their ethics in the interest of being ahead in the AI race. It may be necessary to scale down while everyone is still trying to find a balance between innovation and safeguarding human rights. Apple has been a vanguard of privacy, it is now entering a slippery slope to a point of return. If Apple delivers privacy protections while entertaining tech companies it will have solved a major AI challenge.There’s no doubt that this AI addition may move users to devices that only deliver what consumers want, basic communication. Tech companies will have to work hard to earn the trust of consumers to avoid an exodus from tech products we’ve trusted for many years.