Headed up by marketing maven - and previous cover star of Fast Company SA - Sylvester Chauke, local agency DNA Brand Architects has won the prestigious Prism award for Best Large PR Consultancy Agency for 2021.
The agency made history by being the first 100% black-owned agency to win the award. It also comes off the back of consistent Prism awards for the company over the last five years.
In 2019, they were awarded the accolade for Campaign of the Year for their for its AB InBev Lion Lager digital series campaign, iLobola Nge Bhubesi.
The Prism Awards, which celebrates excellence in the public relations and communications industry, took place on Friday 4 June in a virtual ceremony, and hosted by TV personality Thabiso Makhubela.
Now in its 24th year, the Prism Awards remains the most sought-after accolade for PR agencies and professionals. The platform honours those who have successfully incorporated strategy, creativity and professionalism in their strategies and campaigns.
DNA is home to some of the industry’s most talented young professionals, many of whom were recognised at this year’s awards. DNA allstar Sicelo Vilakazi walked away with coveted Prism Young Voice of the Year, while Yenziwe Khuzwayo was also selected as one of the 10 Prism Young Voices to judge this year’s awards.
The agency’s work on the groundbreaking Tastic collaboration with internationally reknowned designer Laduma shone bright at the awards. The campaign won Gold in the Food and Beverage category as well as a Silver award for campaign of the year.
“We are extremely proud of a stellar performance at this year’s awards. The Tastic x Laduma True Generosity campaign not only created powerful conversation that delivered incredible PR results, but it also drove sales for our client during a difficult time. This would have not been possible without a willing client and an incredible team of allstars who brought it to life,” says Sylvester. “If we are to build strong Black-owned agencies, we need to compete against the best and let our work speak for itself.”
