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Image: Reuters
Walmart is set to open its first branded stores in South Africa by the end of 2025, a milestone in its push to expand further into the African market.
The move builds on more than a decade of investment through its majority stake in Massmart, the Johannesburg-based retailer that operates chains such as Game, Makro, and Builders.
Until now, Walmart has leaned on Massmart’s existing brands to reach South African consumers. The launch of Walmart-branded stores marks a shift: a direct play to bring its global identity, digital capabilities, and “Everyday Low Prices” promise into the market, while still leveraging Massmart’s infrastructure, local expertise, and supply chain.
The announcement follows Walmart’s first Growth Summit earlier this year, where suppliers from 12 African countries showcased locally made, grown, or assembled products. Several small and medium-sized enterprises were onboarded through the event, deepening Walmart’s and Massmart’s supplier pipeline.
“Our South African stores will bring a broad assortment, from fresh groceries and household essentials to apparel and technology at Walmart’s signature everyday low prices,” Kath McLay, President and CEO of Walmart International, said.
“But just as important, we’ll be sourcing locally and celebrating the country’s rich culture.”
Massmart CEO Miles van Rensburg emphasised the strategic value of this shift.
“Every rand matters when it comes to price. It is this balance and mindset on quality and Every Day Low Prices that enables us to build customer trust,” he said.
“We’re committed to providing an exceptional in-store experience at every touchpoint, from a warm welcome to efficient checkout.”
Customers can expect bright, modern stores with wide aisles, a mix of global and local brands, and a layer of digital enhancements.
Walmart and Massmart also pledged investment in the local workforce and communities through initiatives tied to food security, small business support, disaster relief, and sustainability.
Globally, Walmart’s valuation is staggering: approximately $815 billion as of September 2025, about R15.9 trillion, underscoring the immense scale behind this expansion.
The company remains primarily controlled by the Walton family, who collectively hold close to half of Walmart’s shares through Walton Enterprises LLC, the largest family office in the world.
Key figures include Rob Walton, the former chairman, whose net worth is around $120.9 billion, according to Forbes. Other influential family members are Alice Walton, the richest woman in the world with a net worth of approximately $111.2 billion, and Jim Walton, whose net worth is estimated at $119.8 billion.
Together, Alice and Jim continue to play an important role in sustaining Walmart’s long-term vision and governance.