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Farazad Advisory paves the way for global investors in Swiss luxury assets

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There is no signage outside the boardroom where the next major transaction in Davos is being discussed. No marketing push, no media tease. Just a quiet exchange between people who already know what matters. Farazad Advisory GmbH has built its entire model on that foundation — access over exposure, trust over tactics.

Across Switzerland, from lakeside districts in Zurich to alpine zones of high hospitality demand, Farazad Advisory GmbH is activating a network that few outside the private financial sector even know exists. Their team is not chasing attention. They are unlocking strategic real estate deals where confidentiality, local alignment, and return performance outweigh every headline.

Switzerland as a strategic territory

Luxury assets in Switzerland are not typically sold. They are inherited, protected, or placed within long-term holding structures. That makes entry difficult for capital without the right guides. Farazad Advisory GmbH thrives inside this complexity, brokering access through personal trust, legal accuracy, and geographic fluency.

Zurich presents opportunities in repositioned commercial buildings, discreet residential towers, and hospitality assets that have the location but lack modern vision. In Davos, the conversation centers on boutique hotels, branded residences, and mixed-use structures with upside tied to seasonal demand. Farazad Advisory GmbH handles these opportunities through exclusive mandates, representing either the buyer or the seller, but never both.

These are deals shaped before the paperwork. Korosh Farazad, Founder and Chairman of Farazad Group, describes the process clearly: “Access is earned. What we bring is discretion matched with global reach. That opens conversations others will never hear.”

By keeping the firm’s activity off the radar of mainstream brokerage channels, Farazad Advisory GmbH maintains a distinct advantage. It filters the noise and brings in high-profile clients who value alignment over visibility. The result is a pipeline of transactions that execute cleanly, quickly, and with zero publicity.

Precision advisory for high-trust clients

Most of the clients who retain Farazad Advisory GmbH operate above the radar — institutions, family offices, and legacy asset holders. Yet when they invest, they prefer to do so with as little exposure as possible. That balance is hard to find. Korosh Farazad built the firm to meet that demand.

Rather than push ready-made products, Farazad Advisory GmbH constructs deal paths around each client's actual priorities. That might mean navigating the zoning frameworks around Zurich’s Enge district or addressing title nuances in alpine hospitality properties. Every decision is made in reference to the client's larger portfolio and positioning, not just yield.

Their work often begins before the asset is even identified. Clients approach Farazad Advisory GmbH with a target allocation and qualitative preferences. The team sources, vets, and arranges transactions through private relationships, sometimes before an offering becomes visible. When discretion is required, it is contractual, not just promised.

Where many real estate advisors simply broker introductions, Farazad Advisory GmbH remains engaged through negotiation, structuring, and post-acquisition planning. This long-cycle support is one reason clients return. Another is the depth of network. Many sellers in Switzerland are more willing to transact when the buyer arrives through Farazad Advisory GmbH. It signals readiness, respect, and the ability to close without friction.

Strategic identity in quiet execution

Discretion is not the absence of strategy. It is the discipline of precision. Farazad Advisory GmbH has developed a reputation in Swiss circles for executing large, complex transactions with minimal disruption. That has attracted developers, landowners, and private wealth managers who prefer to operate below the media radar.

Some of the most compelling work being done today involves reimagining older hospitality properties into branded concepts that speak to both local history and global clientele. These are not rebranding exercises. They are capital movements guided by demographic data, supply analytics, and client taste profiles. Farazad Advisory GmbH manages every step, from asset repositioning through operator sourcing.

Korosh Farazad plays an active role in these transitions. “What matters most is not what people see,” he said. “It is who is willing to meet with you when no one is watching.” That approach has made him a trusted figure among Swiss real estate families and global investors alike.

Through its work in Zurich, Geneva, Zug, and Davos, Farazad Advisory GmbH is re-establishing the meaning of high-level partnership. No noise. No performative moves. Just intelligent capital placed in assets that outperform because they were selected with accuracy, managed with clarity, and acquired with purpose.

In a market increasingly dominated by scale and noise, Farazad Advisory GmbH offers something rare: relevance without spectacle, strength without volume. And for those who know where the real work gets done, that is exactly the point.