How ASMR signals your brain to relax.
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When sleep eludes you, the soft soundscape of an ASMR video might feel like a lifeline—more comforting than any bedside pill.
I’ve explored whether this gentle trend is more than just a soothing nightly ritual.
ASMR, short for “autonomous sensory meridian response” is that tingly sensation often beginning at the scalp and streaming down the spine, triggered by whispers, tapping, or other gentle stimuli.
Though still emerging in scientific circles, research suggests ASMR can reduce heart rate, encourage relaxation, and activate brain regions that produce mood-boosting chemicals dopamine, serotonin, oxytocin and endorphins—creating a natural lullaby for the mind.
Clinical psychologist Dr Maria-Elena Lukeides observes that ASMR videos - featuring soft whispers, tapping, and simulated personal care - "can induce relaxation, reduce stress, and improve mood."
These sensations are often linked with activation of the brain's reward system and may elevate dopamine and oxytocin levels, supporting the case for improved sleep.
ASMR seems to coax the body into a state of calm by triggering the parasympathetic nervous system - the one responsible for “rest and digest” mode.
This shift helps slow heart rate, lighten anxiety, improve mood, and prep the body for sleep.
Choosing the best triggers for your night
There’s no one-size-fits-all when it comes to ASMR triggers. The most effective ones often include whispers, scrunching sounds, rain, scratching, or ASMR role-play.
ASMR transcends its origins on YouTube and TikTok. Users now turn to it as a comforting nightly ritual, akin to meditation or a warm bath.
For those with overactive minds or neurodivergent traits, it offers a deeply personal and accessible route to relaxation.