South African music lovers will have to fork out more money to listen to music on Spotify
Image: File picture
South African music lovers will have to fork out more money to listen to music on Spotify after the streaming giant announced that it will be increasing its Premium subscription prices in the coming weeks.
The price hike forms part of a global update affecting multiple regions, including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific.
In a statement issued to the media earlier this week, the Swedish music streaming company said the increase is necessary to support continued innovation and to enhance its personalised, world-class listening experience.
example of an email Spotify users will receive, confirming the price hike.
Image: Spotify
"At Spotify, we’re committed to delivering a world-class, personalised experience for every user," the company said.
"To continue to innovate on our product offerings and features and bring users the best experience, we occasionally update our prices."
The company added that premium users will receive formal communication over the next month informing them what the new changes mean for their subscription.
"Over the next month, Premium subscribers in multiple markets across South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific region will receive an email explaining what this update means for their subscriptions."
The Spotify Premium prices in South Africa are different depending on which Premium plan you choose. According to the company, the prices will be hiked by €1 (R20.69).