Strategies for building a multidimensional brand as a leader

Most personal branding advice assumes you’re one thing. But what if you’re not? What if you’re a strategist and an artist, a CEO and a musician, a parent and a community builder? 

For leaders who live at these intersections, the advice to “pick a lane” can feel suffocating. I know this tension firsthand. My own path has spanned finance, strategy, leadership development, writing, and creating art. Initially, I worried that showcasing this diversity would appear disjointed. 

Over time, I realized that my multidimensionality isn’t a liability; it’s part of my brand. The question isn’t “How do I simplify myself?” It’s “How do I integrate my many identities into a coherent, compelling story?”

Why This Matters

Research shows multidimensionality is more common—and more valuable—than ever. A recent McKinsey study found that half of American professionals now identify with more than one “career identity,” often blending side hustles with traditional roles. Meanwhile, the Harvard Business Review reports that leaders earn more trust when they reveal dimensions beyond technical skill—such as creativity, vulnerability, and even hobbies. And as Reid Hoffman and Ben Casnocha argue in The Startup of You, the most resilient brands are those that adapt, iterate, and broadcast a multidimensional story. The challenge? If you don’t actively design your personal brand, the world will do it for you, and it will often default to the narrowest version of you.

Examples of Multidimensional Branding Done Right

Too often, leaders feel pressure to pick one defining trait: strategist, innovator, operator. But the most resonant brands are those that embrace complexity. Here are some well-known examples of multidimensional personal brands that have gotten it right.

• Bozoma Saint John: The former CMO at Netflix and Uber has a brand that stands for more than marketing expertise. She weaves her identity as a Ghanaian-American, a fashion icon, and a champion for diversity into her professional story. That integration has made her one of the most recognizable CMOs in the world, known as much for her bold presence and narrative as for her marketing results.
• Lin-Manuel Miranda: A creator who fuses theater, history, and hip hop—his brand isn’t “playwright” but “storyteller across genres.”
• Reshma Saujani: The founder of Girls Who Code is also a lawyer, advocate, and author. Her personal brand is built on a throughline of bravery in the face of imperfection that ties her varied pursuits together.

These leaders didn’t collapse themselves into one lane. Instead, they built brands around the connective tissue of their pursuits.

A Framework: The Three C’s of Multidimensional Branding

So how do you put this into practice? When I work with leaders, I use a framework inspired by The Startup of You to help them embrace, not erase, their complexity.

• Clarify Your Throughline. What’s the connective idea across your roles? Maybe it’s expanding access, bridging art and science, or helping people reimagine what’s possible. This becomes the anchor of your brand.
• Curate Your Narrative. Not every role needs equal airtime. Instead of a laundry list, craft a story arc. Example: “I started in finance, which gave me analytical rigor. I layered in strategy and biotech, which taught me the importance of scale and innovation. Today, I bring that foundation into leadership development, blending structure with creativity.”
• Communicate Across Contexts. Your brand isn’t static—it flexes depending on the audience. On LinkedIn, you can highlight your leadership coaching skills. On your podcast, your identity as a connector and storyteller comes to the forefront. Consistency lies in tone and values, not identical messaging.

Together, these steps ensure your brand reflects your wholeness, not just one polished fragment.

Practical Tips for Leaders Building a Multidimensional Brand

Frameworks are powerful, but they only come alive when translated into daily practice. Many leaders nod along to the idea of “integration over simplification,” but then get stuck when it comes to LinkedIn headlines, bios, or introductions at networking events. 

The gap between knowing and doing can make multidimensional branding feel abstract and intangible. That’s why it helps to start small with practical, repeatable actions that align your external signals with your internal story. These aren’t about over-engineering your brand. They’re about cultivating habits that make your complexity relatable and memorable.

Here are four ways to put multidimensional branding into action:

• Audit your brand signals. Google yourself, review your LinkedIn headline, and ask: Does this reflect all the sides of me that matter most now?
• Experiment in public. Post about a project outside your “main lane.” When I first began sharing my artwork alongside my leadership insights, I was surprised by how strongly it resonated with them. That integration signaled more authenticity than adhering to a single “professional” script ever could.
• Borrow language from others. Listen closely to how colleagues describe you. The phrases that recur often point to your authentic differentiators.
• Tell stories, not resumes. People remember narratives of how you moved between worlds, not a bullet list of achievements.

The old model of branding said: be consistent by being narrow. The new model says: be consistent by being authentic. You don’t need to shrink yourself to be relatable; you need to integrate yourself to be memorable. So, ask yourself: What’s the throughline that ties together my many identities? How can I share my story in a way that feels both multidimensional and coherent? Because in an era where disruption is constant and roles are fluid, the leaders who thrive won’t be the ones who fit a mold. They’ll be the ones who embody the power of and—and in doing so, expand what leadership itself can look like.

ABOUT THE AUTHOR

Tony Martignetti is the chief illumination officer at Inspired Purpose Partners, where he unlocks the collective genius lying dormant within organizations through the power of deep connection, creative collaboration, and multidimensional thinking. He is the best-selling author of Climbing the Right Mountain: Navigating the Journey to An Inspired Life and Campfire Lessons for Leaders: How Uncovering Our Past Can Propel Us Forward. 

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